Electricity Association represents the interests of the power industry as a whole. Previous reports had let a restricted budget limit the design. Our approach was, 'what do you want to say, and to whom? How much have we got to say it with?' Of the final result, the chairman from one of the industry's leading power suppliers, was moved to say "...at last we look like a serious organisation". Moral - don't let small budgets get in the way of good design.